Love it or hate it...Social Media and Online PR are a huge part of the entertainment and creative industries. It can even make or break a career changing job or opportunity. And that’s where I come in. I can help you promote yourself in a way that reflects who you really are, how you want to present yourself as an artist and crucially the kind of work and projects you want to attract. I can take the stress out of the daily upkeep of your online presence, work to engage more followers and make sure your content is seen by the right people at the right times. When producers, casting directors and decision makers check your profiles and online presence they will see exactly what you want them to see - when it matters most.
I'm Charlotte, a PR and Communications professional with over 20 years navigating the fast-paced worlds of fashion, retail, and business strategy, I can appreciate that while markets change and trends fade, the most powerful brand is your personal one.
My career has been built on high-stakes PR and multi-channel marketing, but my real drive has always been to find the "why" behind the person.
I love what I do and I love working with creative individuals to make their online presence a place of integrity and fun.
Every client is unique and needs different levels of guidance and involvement which, of course, can fluctuate and change.
I can support when the focus is on promoting a theatrical release, a tv series drop or a tour. Making sure that your work and project is presented exactly how you want it to be and is seen by as many useful people as possible at exactly the right time. Liaising with production companies, managers and agents, on your behalf to get the best content, pictures and up to date information to post at exactly the right moment.
If you’re interested in collaborating with brands, I can do the legwork and use my experience in working in the business world to reach out using the most effective methods and make those relationships happen and last. I love to pair up creatives with podcasts and other media that gives them the opportunity to discuss projects and subjects close to their heart that represent what they really care about and widen their audience.
So much of networking is now done on social platforms and I can take care of making these connections for you. From responding to messages and comments, reposting and creating eye catching content to engaging the right people to strengthen bonds and build new ones.
Online publicity is quantifiable. You can see exactly how many people have seen your posts, who they are, which posts and which kind of content has had the biggest impact. I’m experienced in understanding and maximising on this information and strategising to make our work together even more profitable. So your hard earned money reaps actual rewards.
Some of my clients hate social media and I run their entire account for them - they don’t even have to login! Others love it and like to have a creative hand in everything and we work collaboratively together to come up with ideas and strategic roadmaps, whilst I gently guide with my PR experience.
We can tailor the kind of relationship that works for you to take self promotion off your plate and make your social and online presence something to be proud of.
Ideal for artists with light-touch needs, or a specific release or short-term project.
Flexible posting to support active campaigns. Rates are billed per post at a pre-approved cost.
Regular account monitoring and community management. Identifying and actioning engagement opportunities.
Promoting specific "live" activity, such as tour dates or announcements.
Ideal for artists looking to build a consistent brand and expand their reach.
Up to 6 posts or reels per month.
Regular account monitoring and community management. Identifying and actioning engagement opportunities.
Proactive engagement - reaching out to relevant accounts and influencers to increase visibility beyond your own followers.
Monthly performance report with insights on audience growth and engagement trends.
Full digital PR support for established artists or major launches.
12+ posts or reels per month.
24/7 account monitoring and community management. Identifying and actioning engagement opportunities.
Proactive engagement - reaching out to relevant accounts and influencers to increase visibility beyond your own followers.
Monthly performance report with insights on audience growth and engagement trends.
Digital PR campaign targeting high-authority publications, podcast appearances, and placements.
Management of a Paid Social budget to boost high-performing posts and drive engagement or increased followers.
Quarterly 1-on-1 strategy sessions to align social output with long-term career goals.
Drop me a message, and I'll be in touch to discuss your bespoke needs
Charlotte Groves charlotte.groves@wildmoss.co.uk
Copyright © 2026 Wild Moss - All Rights Reserved.